VIDEO

Remember the 70's? All it took to get into the video production business was a U-matic camera and a 100% linear editing closet, er suite. Those days are gratefully long gone. Today, TV spots, point-of-purchase, web videos and even training videos demand High Def with digital editing, green screen technology and toys, toys, toys. (OK, production values.) Otherwise, you call the cable company. Before TLC straps on our commando creative chops and real-world branding skills, we go into a Vulcan mind meld with the client. The results can be riveting. Our producers love winning the awards. It's like a free espresso. Braggin' rights and all that. But what we live for is incomparable video productions that work for our clients and clients that come back because they do.

TV SPOTS / CORPORATE VIDEOS / WEB VIDEOS / SALES VIDEOS / INFOMERCIALS / GRAPHIC NOVELS / POINT OF PURCHASE / UH, HUH...

RADIO

Every single time we hear someone say: "I tried radio, but it didn't work." we're reminded of a guy sweeping up the locker room saying: "I'm really a software designer." When radio doesn't work, it's generally lack of proper creative effort. That has never happened at Terry Loder Creative. The company roots are in radio and music. We've learned how to create a picture in the listener's mind. It takes skill. If there's humor, we've learned it should reinforce the message, not distract from it and that subtle sound effects and appropriate talent casting is essential. Quick story. The judges for the radio Addy awards couldn't make up their minds between two great spots one year. They finally gave both spots a Best of Radio Addy! Terry wrote and produced both spots - for the same client! It was the second time he won a double. The first time, it was for competing businesses! Every client deserves TLC for their radio campaign.

LAUGHERS / POWER SELL / EPISODIC / NARRATIVES / TOONS / RADIO ID'S / THEATRICAL / UH, HUH...

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Media Placement

Let TLC place your media! If you like the idea of one contact to handle your Radio TV, Cable and Web ads, call TLC for one-stop media placement. Our experienced media buyer is a natural extension of the production department. Why not put them together? Let TLC produce your radio and TV spots. Then let TLC put your media plan together. We'll handle the media-you handle your customers. Now that's a sensible mix.

RADIO ADVERTISEMENTS / CABLE TELEVISION ADS / WEBSITE ADVERTISEMENTS / JINGLES...


SCRIPTING

When you view scripting as a necessary evil, your success is based on finding someone that is a script writer at birth; born to do it; can't stop the word flow. That frees you up to sell, or calculate or research or whatever makes your true gift. Why would you want Terry Loder Creative writing your radio, TV or web video script? Hmmmm. Let's see...

  1. First, Terry and Jeff Loder are award winning writers.
  2. Your business has grown and you have more creative to produce than your current staff can deliver.
  3. Your writer is great, but hey everybody deserves a vacation.
  4. Writer's Block. It happens to everyone. And there's no legal blue pill for it.
  5. You fired a great writer for being smarter than you and telling the staff about it. (Of course it isn't true. But it was just plain mean.)
  6. Your staff is crammed and a client wants copy by COB TODAY!
  7. There are exactly 434 known reasons to hire Terry and Jeff. Call to discuss the other 427.

When you prefer not to add another hungry mouth to your payroll with all the required employee benefits, why not hire someone who can feed himself and covers his own overhead. Sure, it may appear as though you're running lean and cutting overhead while your getting killer creative from an experienced writer, composer, producer, actor, voiceover/vocalist — but chances are you can live with the guilt.

RADIO / TV / TRAINING / INFOMERCIALS / CASE HISTORIES / PHONE MESSAGING / PRESENTATIONS / GRAPHIC NOVELS / UH, HUH...


JINGLES

Some people think there's a formula for making good jingles. But, music that stirs deep emotions isn't generated by formula. The good stuff comes from musicians that ooze it from every single pore in their body. Give Terry Loder Creative your music project. If you are not moved by our creation, check your pulse; you may be dead. We offer 2 award-winning composers; and most of the time they work together on your project. When your marketing plan blends with TLC music the end result is what you might call perfect pitch.

JINGLES / THEMES / COMEDY / MOTIVATIONAL / MOVIES / ROCK / JAZZ / COUNTRY / UH, HUH...

Photo

There are literally thousands of photographers on our planet. The good ones have a "signature", not just a style or technique. At age 16 the world first began to play in frames to Jeff, and his signature has been become more evident with every project. He's now a published photojournalist and concert photographer. He has worked with Smashing Pumpkins, Ludo, and The Life and Times. Along the way, it became apparent that Jeff also had the eye, ear, and dramatic gifts necessary for video production as he is now an accomplished producer & director. He still has that recognizable signature, albeit in a much broader stroke.

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CONCERT / ADVERTISING / PRODUCTION / CORPORATE / PRODUCTS / EVENTS / EDITORIAL / UH, HUH...

VOICE

Terry was an in-house announcer for his own firms for nearly 30 years. The time for marketing his vocal talents didn't exist. Now, as a resource for radio and tv stations, ad agencies, production houses and corporate marketing managers, Terry's career has quickly taken a new turn, with interest coming to TLC from LA to England in a very short time. Whether your copy calls for warm, personable straight reads, powerhouse hard sell deliveries, informative narratives or a host of one of a kind characters, this is your guy. Voiceovers? Find out why Terry Loder Creative should always be the first call for companies like yours.

COMMERCIALS / NARRATIVES / CHARACTER VOICES / TRAINING PROGRAMS / SALES PRESENTATIONS / NETWORK ID'S / UH, HUH...

MOH

Business telephones have been delivering on hold messages for decades. Terry Loder Creative's message programs have been heard coast to coast on business phones like yours. Terry's warm delivery and creative approach to scripting has more than once prompted callers to ask "who's that guy on your phone?" Better yet, when they repeat the message, ask for the product or service and seal the deal a few seconds after they've heard it, you know this is the right company for your on-hold marketing. View MOH Rate Sheet.

AUTOMOTIVE / FINANCIAL / DISTRIBUTORS / HEALTH CARE / INDUSTRIAL / RETAIL / ENTERTAINMENT / UH, HUH...